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Hi, I'm...Joseph K Berman

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Who am I?

I'm a Data-Driven Marketing Professional from Colorado, USA. I drive results by having the audacity to question the status quo.

As a Marketing Leader and US Navy Veteran, I bring a 10+ year career of leading digital marketing practices, business insights, campaign analytics, and data mining that drives marketing strategy and leads to unprecedented results.

Name : Joseph K. Berman
Location : Colorado, USA, Earth
Email : josephkberman@outlook.com
Phone : +1 619 323 5381
Education: MBA (Business Analytics)
Languages:English, Spanish, עִברִית

Experience

Director of Marketing@ Canopy Holdings

2021 -

Hired as first Director of Marketing at Canopy Holdings.

My task was to build a world-class, data-driven, performance-minded marketing department from the ground up. Responsible for running all marketing operations for Canopy Roof & Solar (Denver), AGR Roofing & Construction (Omaha), and Midwest Roof & Solar (Minneapolis).

In my time, I was able to increase Paid Search (PPC) leads volume by 471% and lower Cost Per Lead by 86%.  Average daily website visitors increased by 75% and organic traffic to Google My Business listings increased 45%.

Lifecycle Marketing Lead @ SLING TV

2019-2021

Initially, I was recruited as Sling TV's first and only marketer focused solely on winning back former millions of subscribers by driving marketing and product improvements. Subsequently, I was promoted to take full ownership of all pricing and promotions for new, former, and active customers.

Successes include growing profit by more than doubling former subscribers as a percentage of monthly gross adds (monthly subscriptions). I also performed pricing strategy, which sparked revenue growth and led to 27% gains in reacquisition in just 1 day.

Also notable, I launched an innovative holiday promotion for one of the best activation weeks ever with $12.5M in incremental net enterprise value. In another instance using data analytics, I convinced DISH leaders to take action in content partner negotiations which instantly reversed weeks of heavy subscriber losses.

Performance Marketing Coordinator @ Randall-Reilly

2017 -2019

In 2017, I was hired to join a "Special Operations" team of innovative creative digital marketers at a data-driven agency. This involved driving sales, marketing, and recruiting campaigns for B2B/B2C clients mainly in heavy machinery, construction, and agriculture industries. In addition to this, I coached and mentored new marketers.

My contributions included running innovative campaigns for key Fortune 500 clients such as Exxon, Shell, Chevron, Mack, and John Deere. I developed and managed digital campaigns including lead generation, pay per click, SEM, social media, and display digital advertising.

Furthermore, I delivered monthly ad spend of 46% under budget in order to maximize profits. Consequently, I garnered praise from clients for ad impressions, ad clicks, video views, and conversions (lead capture).

Senior Development Manager@ Jewish Federation of San Diego County

2013-2015

During this time, I advanced to provide strategic leadership; serving as the public face of the "Men's Campaign" - a major annual fundraising effort. This involved driving a multi-pronged marketing plan that reached thousands of donors. I was also charged with engaging, educating, and cultivating donors during one-on-one meetings.

My contributions included revamping a fundraising event - which achieved record-setting donations and attendance levels. As well, I recruited and oversaw 110 volunteers (table captains) for the event who then each recruited 10+ friends to join their table.

Assistant Area Director@ AIPAC

2011-2013
As second-in-command for the San Diego office of a 501c4 organization focused on lobbying, I drove various fundraising activities. This included influencing existing and prospective donors to advance the mission. Highlights included managing the flawless execution of events with up to 1,000 attendees - including volunteers, vendors, and security. I also reimagined our main annual fundraiser - which nearly quadrupled donations and became a premier community event. Additionally, I coached volunteer leaders before and accompanied them to lobbying appointments in Washington DC with Members of Congress.

Education

Master of Business Administration | The University of Alabama

Sep 2017 - May 2019
Traditional, 2 year MBA with a focus on Business Analytics. Intensive course work in statistics, marketing, and programming languages such as Python, R, and SAS.

Bachelor of Arts in International Relations | The University of Alabama

Jan 2009 - Dec 2010
Majored in International Relations with a focus on the Middle East and North Africa. Minored in Arabic language while serving as the university's only Hebrew language instructor.